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What Are Branded Ingredients?

Branded ingredients are special, often proprietary, first-in-the-market ingredients. These ingredients are also referred to as patented or trademarked ingredients and appear on supplement labels with symbols such as ™ or ®.
When an ingredient is trademarked, it usually means the company has invested a great deal of time and money into establishing its quality and elevating its status among other ingredients of its kind. A branded ingredient may be derived from similar origins as generic ingredients, but is granted a patent or trademark due to its safety or purity or because of the way it’s processed (to be more bioavailable, have better taste, etc.).

Benefits of Branded Ingredients

Credibility

Trademarked ingredients are often supported by scientific studies published in well-received scientific journals. Studies conducted often involves a more significant sample size measuring health outcomes, side effects and comparisons with generic versions. It is a manufacturer’s effort to establish the ingredient’s quality and credibility.

Efficacy

Branded ingredients are often processed with cuttingedge technology to preserve and standardize the actives inside. Often, Branded ingredients are also studied at different dosages to achieve the best outcome.

Transparency

A well-researched branded ingredient is supported by numerous clinical studies that goes into great detail, providing consumers transparency and better understanding. Branded ingredients usually offer higher manufacturing standards compared to its generic ingredient counterparts.

Recognised Globally

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